Every designer will tell you the importance of presentation. As we continue to embrace the Bleu Eyed View label, it's important that we present our designs in a way that expresses the brand we’re trying to be. This fall we will be branching out into the pop up world to gain more exposure within our local community. **Follow For Future Event Dates** We are putting the same effort & creativity into our both set up as we would put into a product design. We envisioned displaying our clothing in a way that would not only make our brand stand out amongst other vendors but also create more connection between the designs being displayed and the viewers. Which led us to the idea of creating custom hanging description cards for each design. The pops of color add more visual characteristics to our booth and creates a more intimate connection between the design & the shoppers. These custom cards feature a short bio that provides a little more insight into each design and its inspiration. When people read these cards they are likely to feel more connected with the artwork & more inclined to purchase from Bleu Eyed View. Their new purchase will then remind them to continue to embody the design's meaning after walking out of our booth. The product will no longer just be a shirt, it will be a shirt filled with purpose & motivation thus fulfilling Bleu Eyed View’s Mission.
I cannot wait to put these cards to action! This little laminated detail is my current favorite added touch in the Bleu Eyed View tent.. They were so easy to make and the cost was so slight. If you're a brand trying to stand out & make connections, I encourage you to pick up a few supplies and start hanging some cards! If you make these yourself, please let us know how they turn out by tagging @bleueyedview
Happy Designing!